
Woander
Porto, 2025
Travel Experiences.

Description
Woander is born from the fusion of wonder and wander, a celebration of the joy of exploring the world with spontaneity and lightness. We created a brand identity that captures exactly that: a brand that encourages adventure without rigid plans, embraces the unexpected, and invites you to follow the moment’s direction. With a dynamic and playful visual identity, led by a “W” that seems to trace paths on a map, woander takes care of the details so the traveler only needs one thing: the will to go. Here, traveling isn’t about planning every step, it’s about living in the now, discovering at your own pace, and letting the brand handle the rest.
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Pantone 3165 C
C: 100
M: 12
Y: 0
K: 65R: 0
G: 78
B: 89#004e59
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Pantone 352 C
C: 25
M: 0
Y: 21
K: 13R: 167
G: 223
B: 177#a7dfb1
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Pantone 7426 C
C: 0
M: 89
Y: 63
K: 34R: 168
G: 18
B: 62#a8123e
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Pantone 2562 C
C: 4
M: 26
Y: 0
K: 11R: 218
G: 168
B: 226#daa8e2
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Pantone 293 C
C: 100
M: 63
Y: 0
K: 35R: 0
G: 61
B: 166#003da6
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Pantone 0821 C
C: 53
M: 12
Y: 0
K: 8R: 111
G: 207
B: 235#6fcfeb







