Highlight do projeto SMASH VS THREAT da Nhdesign

SMASH VS THREAT

Porto, 2020

Burger vs Tacos

Branding
Photography
Editorial
Social Media

Imagem principal do projeto SMASH VS THREAT da Nhdesign

Description

The world of Sneaky Smash Burgers and Triple Threat Tacos was designed to embody energy, irreverence, and authentic flavor. The branding plays on a sense of playful rivalry, burgers versus tacos expressed through bold contrasting colors, striking typography, and a daring visual language. This duality is present in every detail: on one side, smash burgers; on the other, loaded tacos. From menus to packaging, everything was crafted to highlight this symbolic clash, turning the experience into a brand that feels urban, vibrant, and full of personality.

Pantone 7548 C

C: 0
M: 20
Y: 100
K: 4

R: 246
G: 197
B: 0

#f6c500
Pantone 199 C

C: 0
M: 100
Y: 72
K: 27

R: 187
G: 0
B: 52

#bb0034
Pantone 2414 C

C: 49
M: 0
Y: 29
K: 28

R: 93
G: 184
B: 131

#5db883
Pantone 287 C

C: 100
M: 61
Y: 0
K: 49

R: 0
G: 51
B: 131

#003383

Sneaky Smash Burgers logo in red on yellow background

Triple Threat Tacos logo in blue on green background

Nhdesign project SMASH VS THREAT: Menu with colorful graphic design in green, yellow, and red — Menu with colorful graphic design in green, yellow, and red

Nhdesign project SMASH VS THREAT: Open Sneaky Smash burgers with meat and toppings on yellow background — Open Sneaky Smash burgers with meat and toppings on yellow background

Nhdesign project SMASH VS THREAT: Tacos filled with meat, onion, and cilantro served on plate — Tacos filled with meat, onion, and cilantro served on plate

Nhdesign project SMASH VS THREAT: Bowl with seasoned shredded meat in Mexican style — Bowl with seasoned shredded meat in Mexican style

Nhdesign project SMASH VS THREAT: Individual taco served on blue background with green garnish — Individual taco served on blue background with green garnish

Triple Threat Tacos blue logo

Nhdesign project SMASH VS THREAT: Bowl with minced meat and garnish on blue background — Bowl with minced meat and garnish on blue background

Nhdesign project SMASH VS THREAT: Sneaky Smash Burgers promotional poster in yellow and red with “Estamos On” on UberEats — Sneaky Smash Burgers promotional poster in yellow and red with “Estamos On” on UberEats

Nhdesign project SMASH VS THREAT: Set of tacos on wooden plate served with red spicy sauce — Set of tacos on wooden plate served with red spicy sauce

Nhdesign project SMASH VS THREAT: Sneaky Smash burger with egg and cheese on yellow background — Sneaky Smash burger with egg and cheese on yellow background

Taco with shredded birria-style meat and Triple Threat Tacos blue logo

Nhdesign project SMASH VS THREAT: Tacos filled with meat, tomato, and lettuce served on wooden plate — Tacos filled with meat, tomato, and lettuce served on wooden plate

Nhdesign project SMASH VS THREAT: Tacos filled with meat and vegetables on light background — Tacos filled with meat and vegetables on light background

Nhdesign project SMASH VS THREAT: Sneaky Smash burger on red background — Sneaky Smash burger on red background

Nhdesign project SMASH VS THREAT: Sneaky Smash burger with beef, red onion, and sauce on orange background — Sneaky Smash burger with beef, red onion, and sauce on orange background