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Highlight do projeto Telamar da Nhdesign

Telamar

Aveiro, 2021

The strength of every sector in one brand.

  • Branding
  • Rebranding
  • Logo
Imagem principal do projeto Telamar da Nhdesign

Description

Telemar now presents a refreshed visual identity, the result of a rebranding designed to reflect the diversity and strength of the sectors in which it operates: fashion, fishing and mining, agriculture, food, services, and shellfish harvesting. The brand’s icon was developed from photographs of professionals in each area, transforming real faces into a unique geometric representation that conveys both humanity and modernity. The chosen colors correspond to the different sectors, allowing Telemar’s identity to extend consistently across all areas of its activity. This approach gives the brand a versatile and enduring visual presence, designed to withstand the test of time and remain relevant in every context where Telemar operates. The new identity reflects professionalism, innovation, and a connection with the people who make each sector possible.

  • Laranja

    C: 0
    M: 40
    Y: 88
    K: 3

    R: 247
    G: 147
    B: 30

    #f7931e

  • Azul

    C: 68
    M: 66
    Y: 0
    K: 43

    R: 46
    G: 49
    B: 146

    #2e3192

  • Amarelo

    C: 0
    M: 6
    Y: 87
    K: 1

    R: 252
    G: 238
    B: 33

    #fcee21

  • Verde

    C: 100
    M: 0
    Y: 47
    K: 59

    R: 0
    G: 104
    B: 55

    #006837

  • Cinza

    C: 0
    M: 0
    Y: 0
    K: 5

    R: 242
    G: 242
    B: 242

    #f2f2f2

  • Vermelho

    C: 0
    M: 88
    Y: 85
    K: 7

    R: 237
    G: 28
    B: 36

    #ed1c24

Nhdesign project Telamar: Blue Telamar Logo over orange background.
Blue Telamar Logo over orange background.
Nhdesign project Telamar: Telamar construction grid over blue background.
Telamar construction grid over blue background.
Nhdesign project Telamar: Front and back of a Telemar label on a gray background.
Front and back of a Telemar label on a gray background.
Nhdesign project Telamar: Model wearing Telamar's high-visibility set in fluorescent yellow and orange with reflective stripe details.
Model wearing Telamar's high-visibility set in fluorescent yellow and orange with reflective stripe details.
Nhdesign project Telamar: Model wearing an orange and blue set by Telamar.
Model wearing an orange and blue set by Telamar.