artcase

Porto, 2020

Ballet & Contemporary Dance School

Branding
Logo

Imagem principal do projeto artcase da Nhdesign

Description

The identity of Artcase, Ballet & Contemporary Dance School was born from the inspiration of movement. The letters interconnect like the gestures of a choreography, flowing in continuity just like bodies in dance. Each stroke was conceived as a choreographed motion, balancing technique and expression. Minimalist and assertive, the branding reflects the delicacy and sophistication for which ballet is known. The color palette, inspired by traditional ballet attire, embraces a vintage pink/rosé beige tone, enhancing the brand’s timeless elegance.

Pantone 4755 C

C: 0
M: 9
Y: 14
K: 16

R: 214
G: 194
B: 184

#d6c2b8
Black

C: 0
M: 0
Y: 7
K: 89

R: 29
G: 29
B: 27

#1d1d1b

Artcase logo, Ballet & Contemporary Dance School on a beige background.

Artcase logo with typographic construction grid on a beige background.

Nhdesign project artcase: Artcase billboard applied on an exterior wall, featuring dancers. — Artcase billboard applied on an exterior wall, featuring dancers.

Artcase business card on light fabric, featuring minimalist logo and typography.

Nhdesign project artcase: Set of Artcase envelopes in beige tones with elegant typography. — Set of Artcase envelopes in beige tones with elegant typography.

Nhdesign project artcase: Technical drawing of the Artcase ballet school storefront, featuring the visual identity and dance imagery. — Technical drawing of the Artcase ballet school storefront, featuring the visual identity and dance imagery.